It’s no business secret that TikTok’s engagement rate blows its social media competitors out the water. (3.00% compared to Instagram’s 0.77% and Facebook’s 0.30%) 

And the secret? When businesses show up on the platform their content is more authentic, more interesting and there is undeniable engagement that comes with that. That’s why we partnered with local business owners who had felt the power of using the platform to advertise and Sparked their success story. We built trust and connected with our audience in our London takeover by bringing together footage we licensed from the businesses that lives on their feeds alongside footage that we shot in intimate photo and video shoots in their own spaces.