Unwrap your Story
Zalando Holiday 2023
Zalando knows a gift can show you a side of yourself you didn’t see before.
We worked with style icon and forever IT-girl Chloë Sevigny for a truly unconventional, holiday campaign. This holiday season we helped Chloë Unwrap her Story and see all her many different sides: the mother, the lover, the neighbour, the stranger, the icon.
Film produced by Anorak, shot by Justyna Obasi.
Stills produced by Canada, shot by Dani Pujalte.
Social produced by Halal, shot by Arthur Couvat.
The campaign continued online where we got to meet two more characters, Romy and Felix. They unwrapped their stories in two more beautiful films by Justyna Obasi. Where they saw themselves as all the different people their loved ones see them as. The explorer, the kook, the comedian, the secret keeper and the lover.
